Code of Ethics

Independent Insurance Agents of America

I believe in the insurance business and its future, and that the Independent Insurance Agent is the instrument through which insurance reaches its maximum benefit to society and attains its most effective distribution.

I will do my part to uphold and build the Independent Agency System which has developed insurance to its present fundamental place in the economic fabric of our nation. To my fellow members of the Independent Insurance Agents of America, I pledge myself always to support right principles and oppose bad practices in the business.

I believe that these three have their distinct rights in our business: first, the Public; second, the Insurance Companies; and third, the Independent Insurance Agents, and that the rights of the Public are paramount.

To the Public

• I regard the insurance business as an honorable occupation and believe that if affords me a distinct opportunity to serve society.
• I will strive to render the full measure of service that would be expected from an Independent Insurance Agent.
• I will analyze the insurance needs of my clients, and to the best of my ability, recommend the coverage to suit those needs.
• I will endeavor to provide the public with a better understanding of insurance.
• I will work with the national, state, and local authorities to heighten safety and reduce loss in my community.
• I will take an active part in the recognized civic, charitable, and philanthropic movements which contribute to the public good of my community.